— About Graceann Bennett —

Graceann's career has placed her on the forefront of brand building, product development and organizational transformation.  She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies, as well as helping younger brands and startups crystallize their brand positioning to accelerate growth. Over the span of her career, she has headed up strategy for four major global advertising agencies. 

Before founding her brand consultancy, Playbook Studio, Graceann was the Chief Solutions Officer for Dow Jones. There, she was responsible for harnessing the influence, intelligence, and perspective from across the company to solve problems in innovative ways and unlock new value for clients.  Before Dow Jones, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency model that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior.    

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard, and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN, and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company, and as Global Ambassador for The SmartWoman Project -- a venture using mobile technology to empower women with education and social connectivity.

After her career helping some of the world’s most famous brands elevate their cultural status and meaning, from Pepsi, Guinness, Volkswagen, Dove, The Mormon Church, and HAUS LABS by Lady Gaga, Graceann is now building her brand, HOLY ✵ WATER by ag, to uplift and unite the world around the holiest substance on earth — water.